Notes, essays, and the occasional honest mess.

Thinking out loud about product, business, and being a person while you build things. Some of it useful. Some of it just true.

Featured · Building

What building krucbl taught me about startups.

krucbl exists to run your idea through 14 pressures and find every way it can fail before you spend the next six months finding out the hard way. What I didn't expect was that building it would do exactly the same thing to me.

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Building · 8 min read

Build for the person, not the idea.

Most people think AI has made coding easy. It hasn't. What it's done is remove the gatekeeping. But here's what nobody mentions: AI will also flatter you. It will write the code, fix the error, patch the patch, and never once tell you the foundation is rotten. AI enables. It does not educate. That part is still entirely on you. And honestly, that's the part that matters most.

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Mental health · 6 min read

Ask twice.

I want to talk about how rurlyok.com came about. There's a specific kind of dark that only happens at 3am.

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